Health Anywhere

O B J E C T I V E
Developed by Lafayette General Health, Health Anywhere is the first telehealth service of its kind from a local healthcare provider. Using the app on your phone or tablet, users can access services quickly and affordably from the comfort of their homes. So to launch this new service, a two-phase awareness campaign was developed.

S T R A T E G Y
Phase one of the campaign was focused solely on introducing a new service like telehealth to the general public with direct messaging and supporting visuals. Phase two provided the opportunity to lean into the convenience of the service with the message, “The Waiting Room, Redefined.”

C R E A T I V E D I R E C T I O N
While the logo already existed, a brand was needed to set the tone for the campaign. Following a similar approach to the LGH brand while still standing apart, visuals were kept clean and modern to emphasize ease of use while details, such as a vibrant gradient and dot details, were added to highlight it as a digital service.

Client: Lafayette General Health
Agency: BBR Creative
Art Director: Kellie Viola
Video Production: Vidox