The Avant Branding

The Avant is a new multi-family project coming to Denver, Colorado in 2024. Located adjacent from Fiddler’s Green, this complex will be built with luxury and details in mind. Taking inspiration from the property renders and discussions with the client on their vision, the brand was developed to match the high-end approach to the property design. The logo captures the elevated aspirations of their target audience and adds elements of elegance with gold accents, a rich jewel-toned color palette, and a gilded-aged inspired pattern.

Client: Schnitzer West
Agency: AOR
Art Director: Kellie Viola
Copywriter: Tom Hägglöf