Clyfford Still Museum Rebrand

After ten years of establishing itself in Denver, the Clyfford Still Museum was ready to push their brand forward and create a more distinct look. This art museum is the only one in the city dedicated to a singular painter, Clyfford Still, which gave us plenty of history and visual inspiration to incorporate into the brand. By refreshing the logo with a new typeface for improved legibility and boldness, incorporating a large color palette inspired by Still’s paintings that could also attract a more inclusive audience, and introducing new design elements inspired by the museum’s award-winning architecture, the brand has become a creative beacon for art-lovers, students, and tourists to discover the open interpretations of Still’s work.

Client: Clyfford Still Museum
Agency: AOR
Creative Director: Tom Comber
Art Director: Kellie Viola
Copywriter: Tom Hägglöf