Don't Just Move Campaign

O B J E C T I V E
Create an awareness campaign for the newly relocated Orthopaedic hospital.

A P P R O A C H
While the location for the hospital was new, the campus had seen several other owners over the years. So focusing on the hospital itself created a challenge. And during our dive into our research, we soon discovered what a diverse audience there was to speak to – seniors, young athletes and active adventurers we dubbed “weekend warriors.” Once we understood this, we used design thinking to approach this campaign by telling engaging stories that resonated with each audience and created an inspirational campaign line… “Don’t just move. Move forward.” The landing page served as the main call to action and included all details about the new location and expanded functionality.

C R E A T I V E D I R E C T I O N
Capture what it’s like for an orthopaedic patient in southern Louisiana to live their life to the fullest, thanks to the services provided by Lafayette General.

A W A R D S
This campaign received a Gold and Silver Telly Award, in addition to a Silver ADDY Award at the 2020 American Advertising Awards for AAF Baton Rouge.

Client: Lafayette General
Agency: BBR Creative
Art Directors:
Kellie Viola, Andre Dugal
Videography: InfiniteFocus
Photography: Jason Cohen