ART DIRECTOR • ILLUSTRATOR
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Film on the Rocks 2026


Film on the Rocks 2026

For this year’s concept, we asked visitor’s to come back to the place they know. Where the air is clear. Where stories are told. Where we watch cult classic films together, under the shadow of red rocks — it’s a dance of two worlds. We’re asked audiences to show up again at the place where stories are best told under moonlight, from sunset to credits, at Film on the Rocks 2026.

To bring this concept to life visually, we played into the old-school letterpress designs that inspire us and speak to showing throwback movies, while injecting youthful colors and design elements to attract movie lovers of all ages. The result is a brand that radiates throughout Red Rocks Amphitheatre while attendees laugh, applaud, and cheer for their favorite films.

 

Client: Denver Film
Agency:
AOR
Art Director:
Kellie Viola
Copywriter: Savanna Shackleford

Poster Design

Poster Detail

 
 

Social Media Graphics

 

Opening Act Screen Design

 

Title Screen Design

 

Such a cool experience to see attendees get copies of the poster at each movie screening!

 

The co-director of Little Miss Sunshine, wearing a Film on the Rocks badge.

 

The band Devotchka used our Film on the Rocks type treatment to promote their pre-show performance.


© 2026 Kellie Viola. All rights reserved.