Denver Film Festival Branding 2024-25
Denver Film Festival is an annual celebration of storytelling that showcases international films and invites filmmakers from across Colorado to push the envelope of what’s next in film. For the 2024 branding, we leaned into the idea of the infinite possibilities that storytelling can create. In doing so, we took a brutalist approach to the branding by rejecting minimalism and embracing complexity, contradiction, and diversity — everything great storytelling represents.
Client: Denver Film
Agency: AOR
Art Director: Kellie Viola
Copywriter: Savanna Shackleford
Key Visual
Campaign Line
Poster Series
Poster Detail
Billboard
Social Graphic
Banners
Tote
Glass
T-shirt Design
Internet praise is always appreciated
2025 Branding
The 2024 branding was so well received that Denver Film wanted to repeat and refresh it for another year. With this in mind, we set out to revitalize the campaign with a new tagline, photos, design elements, and color palette that energized the brand while pairing well with the existing typographic treatment. By doing so, we asked filmgoers to enter a kaleidoscope of human experience as cinema never stands still. And we invited audiences to rotate their view as they experienced everything that the 48th Denver Film Festival had to offer.
🏆 A W A R D S
A Silver ADDY was awarded at AAF Colorado’s 2026 American Advertising Awards for an Integrated Brand Identity Campaign.
Key Visual
Poster Series
Type Treatment & Campaign Line
Kaleidoscope Pattern Set
Campaign Photo Style
Event photography by Savanna Shackleford
T-shirt Design
Social Media Graphics
Style Guide
If you’re a fellow Denver cinephile and would like to attend a Denver Film Festival, please visit DenverFilm.org.
© 2026 Kellie Viola. All rights reserved.